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 The Saltmarsh Partnership's ongoing marketing campaign for Aruba is continuing to help the island buck the current travel trend, with UK visitor numbers still growing.
read more |
Aruba Tourism Authority's eye-catching ArOOOHuba! London Underground advertising campaign has scooped a prestigious UK marketing award.
read more |
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Case Studies
Online
 A sense of community |
Client:
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The Adventure Company |
| Brief: |
Build client's web profile through the creation of an online customer community |
| Timescale: |
September 2008 - present |
| Results: |
 Using a range of social networks, including Twitter, Blogger and Facebook (where more than 1,100 'fans' have already been generated), TSP and its online specialist sister company Surf Public Relations have enabled existing and potential travellers to share their experiences while overseas with The Adventure Company.
This in turn has significantly enhanced the operator's search engine optimisation and made a major contribution towards increased booking numbers. The campaign earned us the inaugural prize for Best Use of Social Media at the annual Chartered Institute of Marketing Travel Industry Group (CIMTIG) awards. |
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