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 The Saltmarsh Partnership's ongoing marketing campaign for Aruba is continuing to help the island buck the current travel trend, with UK visitor numbers still growing.
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Aruba Tourism Authority's eye-catching ArOOOHuba! London Underground advertising campaign has scooped a prestigious UK marketing award.
read more |
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Case Studies
Online
 Tourism Victoria - Melbourne hits the small screen |
Client:
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Tourism Victoria |
| Brief: |
Create dedicated video library for Melbourne & Victoria and achieve wider online editorial coverage |
| Timescale: |
November 2006 - present |
| Results: |
 A comprehensive Video Room at www.VisitMelbourne.com/uk-tv which is playing a strong role in increasing booking rates among consumers, as well as being used for travel agent and tour operator training and by agents as a sales tool. Independent editorial placements for individual videos have been achieved on more than 25 websites including DailyMail.co.uk, Sun Online and HelloMagazine.com, with an equivalent advertising value approaching £500,000. |
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