|
|
 |
 The Saltmarsh Partnership has been appointed by over-50s specialist insurer Staysure.co.uk to handle its PR brief in the UK market.
read more |
Air France has handed its UK and Ireland PR brief to The Saltmarsh Partnership after a five-way pitch.
read more |
|
 |
|
Case Studies
Public Relations
 Iceland still open for business |
Client:
|
Icelandic Tourist Board |
| Brief: |
Maintain confidence in Iceland as a welcoming and quirky tourism destination following the country's banking crisis |
| Timescale: |
October 2008 |
| Results: |
 Capitalising on the devaluation of the Icelandic króna which increased UK travellers' spending power, TSP initiated an intense burst of online and print media coverage throughout October, including The Guardian, The Times, Evening Standard, The Observer and Sunday Mirror.
Tour operators and airlines reported enquiry levels up by 400 per cent year-on-year during October. |
|
|
|
