 Focusing on key market segments such as scuba diving, birdwatching and walking, TSP has significantly increased the profile of this unspoilt Caribbean island among potential special interest travellers.
We have secured more than a dozen new specialist operators to feature Dominica, provided in-house training to improve product knowledge and taken our message straight to the public at The Adventure Travel Show, The Outdoors Show and dive shows in London and Birmingham. UK visitor arrivals to Dominica have increased by more than 10 per cent since 2006.
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The Saltmarsh Partnership's ongoing marketing campaign for Aruba is continuing to help the island buck the current travel trend, with UK visitor numbers still growing.
