Saltmarsh Public Relations - Travel, Tourism and more...

> TSP campaign brings more success for Aruba

The Saltmarsh Partnership's ongoing marketing campaign for Aruba is continuing to help the island buck the current travel trend, with UK visitor numbers still growing.
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> Awards triumph for Aruba campaign

Aruba Tourism Authority's eye-catching ArOOOHuba! London Underground advertising campaign has scooped a prestigious UK marketing award.
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Case Studies

Representation

Taking Taiwan forward
Client:	Taiwan Tourism Bureau
Brief:	Reverse a decline in visitor numbers to Taiwan by increasing tour operator coverage and consumer awareness
Timescale:	March 2006 - present

Results:

Positioning Taiwan as a stand-alone destination for the first time in the UK market, TSP quickly secured an additional 21 operators to feature the island.

In 2007, TSP's first full year working with Taiwan, UK visitor numbers increased by 11 per cent, dramatically reversing a two-year decline and overtaking Germany as the biggest source market from Europe. 2008 saw further year-on-year growth of 21 per cent, while Taiwan is now featured by nearly 40 tour operators.

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