Saltmarsh Public Relations - Travel, Tourism and more...

> TSP wins Staysure account

The Saltmarsh Partnership has been appointed by over-50s specialist insurer Staysure.co.uk to handle its PR brief in the UK market.
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> TSP flies in for Air France

Air France has handed its UK and Ireland PR brief to The Saltmarsh Partnership after a five-way pitch.
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Case Studies

Representation

Taking Taiwan forward
Client:	Taiwan Tourism Bureau
Brief:	Reverse a decline in visitor numbers to Taiwan by increasing tour operator coverage and consumer awareness
Timescale:	March 2006 - present

Results:

Positioning Taiwan as a stand-alone destination for the first time in the UK market, TSP quickly secured an additional 21 operators to feature the island.

In 2007, TSP's first full year working with Taiwan, UK visitor numbers increased by 11 per cent, dramatically reversing a two-year decline and overtaking Germany as the biggest source market from Europe. 2008 saw further year-on-year growth of 21 per cent, while Taiwan is now featured by nearly 40 tour operators.

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