11th April 2008

HURTIGRUTEN DOCKS WITH TIPTO

Marketing consortium TIPTO has recruited its third new member in as many weeks.

Niche cruise company Hurtigruten has signed up with the organisation as part of its drive to boost travel trade sales.

Its decision follows on the heels of the announcement that Resort Hoppa and Your Car Hire have joined TIPTO. The organisation’s membership now stands at 20, with one further new member also expected in the next month.

‘We have already made public our objective to grow our business though the trade and the decision to join TIPTO is very much in line with this,’ said Hurtigruten head of commercial Kathryn Beadle.

‘The organisation is an ideal vehicle as it will enable us to get to key independent agents through the programme of roadshows, the website and online training. TIPTO provides us with all sorts of benefits.’

TIPTO chairman Nigel Harris (OVP Travel) added: ‘The recent interest in joining TIPTO just shows the value of the organisation and the importance that growing number of companies place on the independent agent. We’re delighted to further expand the product range within TIPTO by the addition of Hurtigruten.’

Hurtigruten will now participate in the remaining events in TIPTO’s 19-date programme of UK-wide roadshows, with the next in Brighton on May 14. It will also add a training module to the TIPTO online training facility at www.tipto.co.uk

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Note to editors: TIPTO is a marketing consortium of independent travel companies, who pool resources to market themselves to independent travel agents. Member companies are: Bales Worldwide, Bourne Leisure, Brittany Ferries, Fred. Olsen Cruise Lines, Gold Medal Travel, Goldtrail Holidays, Hoseasons Holidays, Hurtigruten, Inghams, Insight Vacations, Leger Holidays, Olympic Holidays, Orlando Flexticket, OVP Travel, Premier Holidays, Resort Hoppa, Somak Holidays, Superbreak Mini-Holidays, USAirtours, Your Car Hire.

For media information, please contact:

Geoff Saltmarsh at geoff@saltmarshpr.co.uk

Tel: 020 7928 1600
Fax: 020 7928 1700

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